WORK EXPERIENCE
Head of Production, Executive Producer, and Account Lead // Episode Four // New York, NY and Oakland, CA // 2020-2023
• Focused on producing data-informed creative, including video, audio, digital, print, experiential, and influencer marketing
• Ran Charles Schwab business, managing a multi-million dollar marketing budget across a variety of brand campaigns and strategic executions in a multi-agency environment
• Oversaw all production for Charles Schwab’s affiliation with the PGA Tour, including production of TV spots, print campaign, and social video/influencer marketing; growing the visibility of the partnership by 50% YOY
• As Head of Production implemented processes and software systems for bidding, project management, resource management and allocation, time tracking, and P&L
• Grew production output at agency by 200% over three years, producing high-quality work for clients like Visa, Santander, Windstar Cruises, Newsela, and Goldman Sachs, on time and under budget
Senior Creative Producer: Video & Experiential // GR Live, Eleven Inc, MUH-TAY-ZIK | HOF-FER, Rabbit Content, Mekanism // San Francisco, CA // 2014 - 2019
• Worked with integrated brand and agency teams to develop strategy, pitch, produce, and deliver creative content for social, digital, and broadcast; managing client relationships, budgets, timelines, and vendors for multiple workstreams
• Led creative and production process in development of live events and experiences: overseeing a team of creatives and vendors to develop event themes and visual identity, surface brand stories, and produce content, collateral, and experiences to bring those stories to life
• Clients include: LG Signature, Amazon Web Services, Microsoft Ready, Microsoft Sales Advertising Summit, Clarisonic, Dignity Health, Aria, Union Bank, Google Mobile, Kaiser Family Foundation, Allergan Medical, CA Technologies, Samsung Developers Conference, and more
Vice President, Content // Ogilvy & Mather // Washington, DC and San Francisco, CA // 2010-2014
• Lead content producer in the Washington office; instrumental in building a content studio composed of strategists, developers, designers and producers to create best-in-class content for Ogilvy’s clients.
• Production lead on all content developed for BP, one of Ogilvy’s largest clients; served as a key member of an integrated agency team to build an enterprise-wide communications program for BP, with executions for traditional advertising, digital, social, and offline.
• Executive producer for a variety of video projects in the Washington and SF offices; clients include BP, VMWare, DuPont, Ford, CDC, and others.
Executive Producer, Producer, Director of Production // Mekanism // San Francisco, CA // 2005 - 2009
• Working with brands like Microsoft, Nike, Tostitos and Sega to develop pioneering content campaigns for the web; executive produced and/or line-produced a variety of award-winning integrated projects, overseeing all aspects of production, including pitching, bidding, live-action shoots, post-production, motion graphics, animation, editorial, and digital/interactive
• As Director of Production, developed and streamlined company-wide systems for improved functionality, including creation of production manual, purchase order/ billing process, and implementation of bidding, scheduling and accounting software
Miscellaneous
Education: University of Georgia, B/A Spanish and Political Science
Bilingual (English/Spanish)
Volunteer: Board of Trustees at Nashville Children’s Theatre, Women for the Win, Alameda County Food Bank, the Dorothy Day House, the College Preparatory School, McCabe Park Little League, and others
Co-producer of “Andre is an Idiot”, a feature length documentary in production with A24 and Sandbox Films